Tuesday, May 30, 2017

17 Email Etiquette Rules to Know and Practice

Since the early days of AOL (“You’ve got mail!”), I’ve spent countless hours in the email trenches working in jobs that ranged from customer service rep to online community manager to managing editor to PR representative. I’ve done the math, and even estimating at an ultra-conservative ten emails per day over twenty years, I’ve sent at least 73,000 emails. Those experiences, both good and bad, taught me what to do and what not to do.

Monday, May 29, 2017

Sorry for the Late Reply: How to Apologize for a Delayed Response

You don’t always respond to emails right away. In fact, sometimes you put them off until the next day, the next week, or—downcast gaze—the next month. At some point the calculus shifts from “Can I somehow compose an email that justifies my glacially slow response-time?” to “Would it be easier to just fake my death instead?”

While it doesn’t look or feel great, sometimes you have to own up to sleeping on someone’s message.

Friday, May 26, 2017

When Is the Best Time to Send an Important Email?

Your email may never be opened. Sure, you wrote brilliant copy. You also took the time to craft a compelling subject line. You followed good email etiquette. But, unless you considered the best time to send an email, your message may still be destined for the trash bin.

By my conservative estimate, I’ve sent at least 100,000 emails since the early days of the Internet. (May Prodigy rest in peace.) It wasn’t until I started handling public and media relations a decade or so ago that I gave a second thought to how an email’s send time affects open rates.

Thursday, May 25, 2017

The Singular They

What Is the Singular They?

They is a third-person pronoun, usually referring to a group of something.

It is possible, however, to use they in reference to a single something (the same is true for the possessive, objective, and reflexive forms of they: their, them, and themselves). This is sometimes called the singular they.

A teacher can make a big difference in the lives of their students.

Tuesday, May 23, 2017

We Studied 750 Top LinkedIn Profiles. Here’s How to Write Yours Better.

Your LinkedIn profile is likely among the top—and thus most clicked—results if someone happens to Google you. And a well-curated LinkedIn summary can offer them a wealth of information about your professional background. So whether you’re just quietly cruising through options or firing off applications like it’s your other job, you want your profile to shine.

Maybe you’ve already done the obvious, making hundreds of connections and racking up tons of endorsements.

Friday, May 19, 2017

3 Perfect Examples of How to Write an Apology Letter

You screwed up. Now it’s time to own it. Knowing how to apologize is a crucial life and career skill. But when you write an apology letter, creating a permanent record of an event and your response to it, it’s all the more important that you get it right.

Why is writing an apology letter so hard?

Apologizing is an art form few of us seem to master. We don’t want to admit our mistakes because we think that making mistakes reflects badly on our character.

Thursday, May 18, 2017

Here’s When to Say ‘Happy Holidays’ Instead of ‘Merry Christmas’

It’s that time of year… when you dread every interaction because you don’t know whether to say “Merry Christmas,” “Happy Holidays,” “Season’s Greetings,” or maybe some secret salutation you don’t even know yet. So what are you supposed to say?

In general, “Happy Holidays” is accepted as the broadest and most inclusive greeting at this time of year. If you know someone celebrates Christmas you can go with “Merry Christmas,” but ‘tis the season for interacting with strangers (selling to them, buying from them, bumping into them on your way out of Target).