Your email may never be opened. Sure, you wrote brilliant copy. You also took the time to craft a compelling subject line. You followed good email etiquette. But, unless you considered the best time to send an email, your message may still be destined for the trash bin.
By my conservative estimate, I’ve sent at least 100,000 emails since the early days of the Internet. (May Prodigy rest in peace.) It wasn’t until I started handling public and media relations a decade or so ago that I gave a second thought to how an email’s send time affects open rates.