Do you love being able to walk into your local bookstore and actually pick up a book and look through its pages?
The boom in e-reader and tablet sales are creating stiff competition for brick and mortar bookstores. Just as the corporate chains threatened to gobble up the independent competition in the pre-tablet, today’s digital media giants threaten brick and mortar merchants. Bookstore owners and managers are forced to think outside of the proverbial box in order to find creative ways of marketing their tangible wares for a public increasingly drawn to cloud storage and digital copies.