You’re awesome. You know it. People close to you know it. But does your professional community know it?
When you think about it, your personal brand is already out there in the world. You’re reminded of that every time you Google yourself. (C’mon. You know you do it.) At a minimum, you’re likely to see your LinkedIn and Facebook profiles prominently featured. That’s a start.
But developing a killer personal brand is an important tool for fine-tuning your professional image.