We’ve talked about the best ways to end an email; now let’s talk about beginnings.
You might wonder whether it’s really necessary to put much thought into how you begin your emails and other correspondence. If you’ve ever ignored a letter because it began with “To Whom It May Concern,” groaned because your name was misspelled, or wondered if the sender was human or canine because their greeting was so overly enthusiastic, then you know that getting your email salutation right is a big deal.