Thursday, March 13, 2014

Is It Flier or Flyer?

  • A flyer can be one of several things: a pamphlet, something that flies, or a device you’d use to twist yarn.
  • Flier is a also an accepted spelling of the word.
  • Keep in mind, though, that the guidelines for the usage of flyer and flier vary from one style guide to another.

A flyer, a circular, a leaflet, a pamphlet, a handbill—so many words for one simple thing. A piece of paper with words and images printed on it that gets handed out on a street.

Tuesday, March 11, 2014

The Mother of All Blog Posts

According to History.com, a woman named Anna Jarvis created the American version of the holiday in 1908, prompted by the passing of her own mother. It became an official holiday in 1914. Jarvis later denounced the commercialization of the holiday and tried to have it removed from the calendar!

Here are some fascinating facts about Mother’s Day:

  • More phones calls are made on Mother’s Day than any other day of the year, with a spike in traffic of as much as 37 percent.

Monday, March 10, 2014

How to Quote a Quote?

  • In American English, use double quotation marks for quotations and single quotation marks for quotations within quotations.
  • In British English, use single quotation marks for quotations and double quotation marks for quotations within quotations.

The rules for using quotation marks can seem complicated, but once you understand the basic principles, it’s not so bad. But what do you do when you’ve got a quote within a quote?

Friday, March 7, 2014

The Battle of the Brands (INFOGRAPHIC)

In these social-media driven times, a company’s image depends increasingly on its words. From blog posts, tweets, and Facebook status updates, to good ol’ fashioned billboards, a brand’s ability to deliver error-free copy is key. While only a handful of people might notice a minor grammatical blunder in a corporate LinkedIn page, major errors undermine the brand’s credibility. After all, if a company can’t even spell correctly, why would consumers trust them to deliver a quality product?

Tuesday, March 4, 2014

Office Snacks that Will Lead to Better Writing

You may not think about it much, but having a brain and using it requires a lot of energy.

Despite making up just 2 percent of the average adult’s body weight, the brain uses more than 20 percent of the body’s total energy. There’s no 80/20 rule at work here; the human brain is far and away the most energy-consumptive organ in the body.

And that’s not all.

According to brain studies, the amount of fuel needed for your brain is constant, meaning your brain is always hungry.

Why You Should Learn Roots

Have you ever noticed how, in the English language, some small words sometimes appear in a lot of bigger words? Take the word “friend,” for example. If you notice someone who is acting friendly toward you, you might want to start a friendship, so you befriend her. You don’t want to be friendless, after all, but you also probably don’t want to befriend unfriendly people, so you save your friendliness for those who really deserve it.

Friday, February 28, 2014

Embrace Your Geekness With the Character Sketch

You are a writer. You enjoy what you do, and you do it well. So, what do you love most about writing? Could you pick one specific thing? Are we speaking of fiction, nonfiction or poetry? Essays maybe? Where does editing fit in here? Be careful, it quickly becomes a complicated question.

If we parse out all of the elements of writing, there are literally thousands of specific mechanics from which we could choose.