Guest post from Scott Yates
As founder of a blogging service for business operators too busy to write their own posts, I pay a lot of attention to “good” writing.
We have a wide variety of clients, and our challenges involve the mastery of industry jargon, including acronyms and abbreviations.
So, if a client asks for a piece on search engine optimization or customer resource management — acronymically SEO and CRM — should the blogger just jump in and use the abbreviation, or should we genuflect at the altar of convention and have each abbreviation undergo the initiation of being spelled out at least once?